The Art & Science of Bra Fit

Everything you need to know about bras but were never taught

Women wearing ill fit bras suffer from chronic discomfort, shoulder and neck strain, and postural issues. Despite the widespread problem, the issue is seldom discussed.

At least 75% of women wear the wrong bra size, and countless others wear the wrong type of bra—subjecting them to unnecessary pain, distraction, and bounce.

Andrea brings a practical, research-based session to share the science behind bra fit. Discover how the right bra can do more than just fit—it can transform your comfort, musculoskeletal health, posture, and confidence.

Watch a snippet of this talk

Key Insights

The 5 factors of great fit

The truth behind bra sizing

The 3 types of sports bras

Must-have bra features by body type

The Impact

  • No more wasting money on bad bras
  • Improved comfort
  • Greater confidence
  • Relieve shoulder, neck and back pain
  • No bounce
  • Improved posture